CAITLIN GILBY
MEDIA PROFESSIONAL
Profile
Detail-oriented media professional with 3+ years of experience in a fast-paced environment. Proficient in public relations, marketing strategy and advertising. Seeking to share intelligent ideas to the industry and to continue to develop my skills.
Work Experience
ACCOUNT MANAGER
New York Daily News / June 2017 - present
-
Take lead in campaign management: responsible for ensuring campaigns are executed according to Insertion Orders and all revenue is realized
-
Key point of contact for client customer service
-
Post campaign reporting and analysis
MARKETING AND COMMUNICATIONS INTERN
Commerce and Industry Association of New Jersey / Summer 2016 - Feb. 2017
-
Manage social media platforms and generate content with Adobe Photoshop
-
Research potential clients, call companies for prospective membership
-
Edit the monthly magazine and locate companies to place advertisements
PUBLIC RELATIONS COORDINATOR
Child Custody Analytics / Spring 2016
-
Researched and contacted publications, bloggers, and podcasters to advertise company
STAFF WRITER
Odyssey Online / Spring 2016
-
Wrote weekly articles for the site and managed social media
-
Won “Most Shared Article of The Week” for three articles
COMMUNICATION AND SOCIAL MEDIA INTERN
Entrepreneur Roundtable Accelerators and Scentbird / Summer 2014
-
Planned social media posts for Twitter, Instagram, Pinterest, Facebook, and Tumblr
-
Strategized advertising tactics and created brand posts using Hootsuite
-
Composed emails to other companies and universities as a community outreach director
Honors
Honors Program, including a thesis: Using Skepticism - Promoting Images to Buffer Fitspiration’s Impact on Body Esteem
Lambda Pi Eta, National Honors Society for Communication
Psi Chi, International Honor Society in Psychology
Alpha Lambda Delta, National Honor Society for Freshmen
Dean’s List, 8 semesters
Skills
ASSOCIATED PRESS STYLE
HOOTSUITE
PRESS RELEASES
BLOGGING
RESEARCH
TIME MANAGEMENT
SOCIAL MEDIA
ADOBE PHOTOSHOP
ENTERTAINMENT
THEATRE
Leadership Experience
DIRECTOR
Liva Arts Company / Fall 2016
-
Oversaw and orchestrated a theatre production, Children of Eden
-
Auditioned actors, selected cast, and managed rehearsals
-
Promoted the show, generated posters, and designed t-shirts with Adobe Photoshop
TEACHING ASSISTANT
Career Development in Psychology / Fall 2016
-
Generated quiz questions, conducted item analyses, and graded quizzes/assignments
-
Presented two mini-lectures to class and provided advice to students
PROMOTIONS MANAGER/ NEWS ANCHOR/ ASSOCIATE PRODUCER
Royal Television Network / Fall 2015 – present
-
Manage social media accounts
-
Compose news stories for the broadcast and deliver the news
-
Produce and host original TV show, “Humans of Scranton”
-
Search for talent, write scripts, conduct interviews
PRESIDENT/ TREASURER
American Psychological Sciences Student Caucus / Fall 2015 - present
-
Develop and implement the budget for the organization
-
Publicize the club and promote monthly meetings through flyers and social media
-
Organize meetings and discussion for the club
PUBLICITY COMMITTEE CHAIR
University of Scranton Programming Board / Fall 2015 – Spring 2016
-
Strategically coordinated social media posts to publicize campus events
-
Organized events and designed giveaways using Adobe Photoshop
Education
B.A. IN STRATEGIC COMMUNICATION AND PSYCHOLOGY
GPA: 3.71
Focus in Public Relations
University of Scranton
May 2017